You know it: order forms via fax, photos via WhatsApp, questions via phone. Media breaks everywhere. Why doesn't anything change?
Reason 1: 'We've always done it this way.' Habit is powerful. But it costs: Every media break means delay, error risk, dissatisfaction.
Reason 2: 'A new platform is too expensive.' Wrong thinking. The costs for lost orders, questions and errors far exceed the investment in a digital solution.
Reason 3: 'Our customers don't want that.' Also wrong. Dentists are looking for efficiency. Those who offer digital processes gain customers – not lose them.
Reason 4: 'We don't have time for conversion.' Understandable. But: Every day without digitalization is a lost day. The competition doesn't wait.
Reason 5: 'It works though.' Maybe short-term. Long-term? No. The industry is digitizing. Those who don't keep up, fall behind.
The way out: Step by step. Start with digital order placement. Then scans. Then tracking. BWF shows how it's done.
